02 Oct, 2017
This year’s edition of VICENZAORO September 2017, the International Jewellery Boutique, organised by Italian Exhibition Group (IEG), a company formed by the integration between Rimini Fiera and Fiera di Vicenza recorded the participation of 14,385 buyers (+22.7% compared to 2016) from 115 Countries, generating an attendance of 23,176 people overall (+ 20%).
VICENZAORO September hosted 500 buyers selected from major markets and 800 Gold Buyers directly managed by IEG, who benefited from exclusive services during the Exhibition.
Opinion leaders and trend setters from the key reference markets, influential speakers at in-depth conferences, and over 100 journalists from national and international media took part in this year’s edition. Nearly 70 events were organized, double the number compared to the 2016 edition, a growth that also involved the digital channel: +30% visitors on the new platform vicenzaoro.com and three times as many views of web content.
In an exhibition format with a contemporary, digital and navigable design the Exhibition was attended by 1,300 brands from 36 countries and from the main Italian goldsmith districts, hosted in the five districts Icon, Look, Creation, Expression, and Essence, under a world-class project created to encourage business meetings between international demand and supply.
As for the buyers’ countries of origin, there was a good increase in operators from Europe, with significant increases from Germany, the UK, France, Belgium and Spain, and from Central and Eastern Europe. There was a good growth of buying representatives from Turkey while the number of top buyers from the Middle East remained the same, with a significantly growing participation from Iran. The Americas and China confirmed the appeal of Made-in-Italy products, while Russian-speaking Countries had a positive recovery.
The key topic of VICENZAORO September 2017 was “Green Jewellery”, i.e. social responsibility and sourcing policies of all the materials used in the global goldsmith and jewellery sector. A topical and strategic issue for the companies’ ability to compete in a scenario that has been witnessing an increased demand for transparent, certified, ethical and sustainable products and supply chains from new consumers. The highlight of the Exhibition was the opening conference held on Saturday, 23 September, which was attended by the Undersecretary of the Ministry of Economic Development, Ivan Scalfarotto, who stressed that CSR could represent the identifying feature of the new Made-in-Italy production.
The upcoming IEG exhibitions devoted to jewellery will be: Gold/Italy (Arezzo, 21-23 October 2017), VOD Dubai International Jewellery Show (Dubai, 15-18 November 2017) and VICENZAORO January (Vicenza, 19-24 January 2018).
