Montblanc reopened its flagship boutique in Dubai Mall, showcasing the new Neo-concept boutique design currently being rolled out globally.
The official opening was marked at an evening event attended by 150 VIP customers, media and friends of the Maison on Wednesday, 11th October, and hosted by Nicolas Baretzki, Chief Executive Officer of Montblanc International.
Reflecting the essence of Montblanc as the Maison of Fine Lifetime Companions, the new boutique communicates the true expression of luxury in a relaxed and inviting atmosphere. The immersive space also allows customers to explore the Montblanc story on their own terms and discover the diversity of Montblanc’s product offerings in areas dedicated to each category.
Guests at the opening enjoyed an enhanced multi-sensory experience that brought to life the Maison’s longstanding heritage and passion for craftsmanship, with demonstrations by artisans from Montblanc’s European watch and writing instrument manufactures. Also on display during the evening was a collection of limited edition and high artistry pieces, including the Montblanc TimeWalker ExoTourbillon Minute Chronograph Limited Edition 100 timepiece, and the diamond encrusted High Artistry Homage to Hannibal Barca Limited Edition writing instrument, limited to one piece worldwide.
Designed by Noé Duchaufour-Lawrance, the new boutique concept introduces a pure and uncluttered aesthetic, mixing black, white and wood, and features three main design themes linked to the roots of the Maison.
