35 independent brands and master watchmakers are teaming up to conduct the first ever Geneva Time Exhibition (GTE) from 17 to 22 January 2010. The 1,000 sq. m. GTE, to be held at the International Geneva Conference Centre (CICG) in the heart of cosmopolitan Geneva, will provide a unique opportunity for all watch industry professionals to discover the exceptional creativity of the new watchmaking generation. The 35 independent brands taking part in GTE reflect the incredible diversity of this vibrant industry. Some watchmakers have chosen GTE to officially launch their brand on the market and present their very first timepieces to a specialist audience. Among the brands exhibiting are Alain Silberstein, Antoine Preziuso, Aquanautic, Clerc, Linde Werdelin, Louis Moinet, Marvin Watch, Quinting, Saint Honore and Volna to mention only a few.

Jewellery Arabia 2009 was also chosen as the launch venue for the first edition of the popular and fastselling Jewels of Arabia 20092010 by J2 Holdings, publishers of the fastestgrowing industry title Arabian Watches & Jewellery (AWJ) Magazine. This 450page, firstofitskind coffee table book is devoted to the finest and most exclusive brands in the world of haute jewellery and is prefaced by a foreword from Her Excellency Sheikha Lubna Bint Khalid Al Qassimi, UAE Minister of Foreign Trade. Jewels of Arabia provides historical perspectives on Dilmun, Ottoman, Phoenician, Persian, Indian, Arab and Bedouin jewellery and their influences on locally and regionally produced jewellery, topical features, detailed corporate and related industryspecific reports on jewels, gems and jewellery and their development and evolution in the Arab world. Publisher Nader Freiha took the opportunity to present HRH The Prime Minister with the first copy of Jewels of Arabia, shortly after the inauguration of the exhibition. Onsite sales of the first edition were brisk and there has been extensive interest in the publication from across the globe.

Cartier Middle East has appointed Louis Ferla as its new Managing Director of Cartier Middle East & India, taking over from his predecessor Patrick Normand. The appointment took effect from 1 November 2009. Ferla was previously Managing Director of Cartier Taiwan and has been working for almost 15 years in the Greater China Region (China, Hong Kong & Taiwan), including 10 years with the Richemont Group. Cartier currently has 14 boutiques in the GCC, Lebanon and India. More new boutique openings are planned for 2010.

CIBJO President Dr. Gaetano Cavalieri has provided an outline of the educational programme that will be delivered by the World Jewellery Confederation Education Foundation (WJCEF), the organization established by CIBJO with the support of the United Nations. The objective is to instill the practices and principles of Corporate Social Responsibility (CSR) throughout the international jewellery community. Dr. Cavalieri made the observations as he addressed the recent Second Antwerp Diamond Symposium held in the Belgian Diamond Centre.

Cartier will partner with the 6th Dubai International Film Festival as the Official Jeweller set to begin on 9 June 200 at the Madinat Jumeirah. On this distinctive occasion, Cartier will present three iconic Santos 100 watches to three honourees in the Lifetime Achievement awards, during the opening ceremony from three regions from the world of cinema—Arab, Indian and Western, for their accomplishments in the film making industry and who have become pioneers in their fields. To mark the 6th DIFF and to support the amfAR Cinema Against Aids campaign, Cartier donated an 18carat solid yellow gold jewelled watch with an Arabian horse motif, numbered 6 out of a limited edition of 20 individually numbered pieces.

Bulgari celebrated their 125th anniversary for the benefit of Save the Childrens Rewrite the Future campaign at an exclusive dinner party at Sunset Tower Hotel in Los Angeles, California, USA. The event was hosted by Vice Chairman Nicola Bulgari and Save the Childrens President & CEO, Charles McCormack. Guests had the privilege of previewing a collection of 11 oneofakind jewels and 7 limited edition timepieces that will ultimately be auctioned at Christies in New York, all proceeds of which will be donated to the charity. Among the celebrity supporters attending the event were Maria Shriver, Morgan Fairchild, Arianna Huffington, Selma Blair and Ginnifer Goodwin, decked in Bulgari jewels.

Jaeger LeCoultre has announced the setting up LeClub Middle East, the first watch collectors and brand aficionados in the region. Recently, members of the club were taken on an exclusive journey through the annals of time at the clubs first gathering at the brand boutique in The Dubai Mall. Members were given rare access and treated to rare sights, allowing them to touch and feel vintage and exceptionally modern watches, such as the 1931 Reverso, usually hidden from the public eye in private collections or displayed in enclosed glass cases. Julien Renard, Brand Manager for Jaeger LeCoultre Middle East welcomed the guests. Jean Philippe Hussenet, the newly appointed coordinator of the club is a passionate watch collector and members of the club will meet quarterly.

Swissbased luxury watch and jewellery manufacturer Roger Dubuis announced an exclusive partnership with Bahrains Asia Jewellers at Jewellery Arabia 2009. The announcement was made jointly by Asia Jewellers Chairman, Mohammed Mahmood Jaffer and Omar Chaoui, Regional Brand Manager, Roger Dubuis. As part of the agreement, Asia Jewellers will be the exclusive distributor for the brand in the Kingdom. We welcome this partnership and look forward to representing the brand in the Kingdom of Bahrain, said Mohammed Jaffer, at a joint Press Conference at the Roger Dubuis stand within the Asia Jewellers pavilion at the exhibition.

Rolling Stones guitarist and painter Ronnie Wood has acquired a Luvorene I watch model personalized with the high art of watchmaking brand of Vincent Berard in the cradle of haute horlogerie, La ChauxdeFonds, the centre of the premium Swiss watch industry. Ronnie Wood developed a passion for the Luvorene I model which he ordered in a personalized edition completely in red, his favourite colour, in a redgold case. He recently welcomed Vincent Berard and Herbert Gautschi, CEO, Vincent Berard SA to his home in Ireland where they delivered his Luvorene I personally.

US Actresses Zoe Saldana and Marisa Tomei wore creations from the House of Boucheron on the recent occasion of the Museum Of Contemporary Arts (MOCA) 30^th Anniversary gala dinner in Los Angeles. Zoe Saldana wore the Rajah earrings paved with multicoloured diamonds and an Exquises Confidences ring in yellow gold set with a peridot cabochon. Marisa Tomei wore a Laperouse ring in white gold set with a cushion sapphire and paved with diamonds. Boucheron is available in Dubai at Mall of the Emirates and Emirates Towers Boulevard.

Renowned Swiss watch manufacturer has chosen to revive some of the brands models of the 1950s and 1960s when the company introduced the worlds thinnest watches. To this end, Vacheron Constantin has embellished its Historiques collection with two new creations directly inspired by its heritage. These two additions are the Historique Ultrafine 1955 equipped with the mechanical handwound 1003 movement made in 18carat gold and bearing the Hallmark of Geneva. The second is the Historique Ultrafine 1968 equipped with the ultra thin, mechanical, selfwinding 1120 movement, featuring a new decorated oscillating weight and bearing the Hallmark of Geneva.

Montblanc showcased its haute joaillerie Lumiere set valued at USD $ 5.4 million, Eclat, Melodies Precieuses jewellery collection sets of the Premiere Recontre diamond set—a string of star shaped diamonds. A petits pas are crafted in diamonds and dark spinel stones and Nuits dete (summer night) inspired from famous Opera repertoire, stated Joe Nahhas, Regional Brand Director for Montblanc. Also for the first time at Jewellery Arabia 2009, Montblanc paid tribute to Academy Award winning actress Ingrid Bergman with the Montblanc Edition Ingrid Bergman. Also on display were the jewellery studded Lady Elegance watch, the Star Nicolas Rieussec watch and the Montblanc Profile Lady Elegance diamonds.

For the third year in a row and for the first time in the Middle East, French designer Victoria Casal has introduced a collection of watches bearing the image of the famous cat she represents under the line Hello Kitty by Victoria Casal Couture. Hello Kitty inspired watches provide fans a selection of watches in different shapes, colours and sizes. The 2010 collection continues to carry the theme of the Japanese cat with strong, funky colours to suit every taste and preference.

The petals of Mama Non Mama (Love me, love me not) rings, a brand new collection, are nine rings of the purest lines, each with a delicate, differently coloured cabochon stone. These include fire opal, amethyst, peridot, blue topaz, red tourmaline, moonstone, green tourmaline, garnet and iolite—a gem for every thought and a colour for every emotion.

Consuls Marabella model, armed with a Swiss made quartz movement, comes in a high resistant polished stainless steel case and bezel. With the date at the 4.00 oclock position, small jumping second at the 6.00 oclock position projecting 0.1 seconds, 60 seconds and 30 minutes, the model is water resistant to 330 metres. This collection is available with 4 different dials and assorted leather bands with butterfly folded buckle or genuine rubber band.

The 27th edition of the Hong Kong International Jewellery Show will be held at the Hong Kong Convention & Exhibition Centre from 5 to 9 March 2010. Heralded as Asias largest spring jewellery show, the exhibition is being held under the auspices of the Hong Kong Trade Development Council (HKTDC). It will host over 2,700 quality exhibitors from 46 countries and regions. Themed zone highlights include the Hall of Antique & Vintage Jewellery, Designer Galleria, Hall of Fame, Hall of Jade Jewellery and Hall of Time.