OMEGA, the Official Timekeeper of the London 2012 Olympic Games, celebrated the beginning of its Games-related activities with a press conference at the brand’s boutique at the Westfield Stratford Mall adjacent to Olympic Park. Dr. Jacques Rogge, President of the International Olympic Committee, Nick Hayek, the CEO of the Swatch Group, Stephen Urquhart, the President of OMEGA and Peter Hurzeler, OMEGA Timing Board member addressed members of the international media and expressed their enthusiasm about the Games that will begin on Friday with a lavish Opening Ceremony.