The 32nd MidEast Watch & Jewellery Show was opened by H. E. Sheikh Sultan Bin Ahmed Al Qassimi, Chairman, Sharjah Media Corporation. The opening ceremony was attended by Mr. Ahmed Mohammed Al Midfa, Chairman of the Sharjah Chamber of Commerce & Industry (SCCI), Mr. Saif Mohammed Al Midfa, Director-General of Expo Centre Sharjah, officials of various government departments, and members of trade associations. The successful event was held from March 27 to 31, 2012. According to the World Gold Council, total investment demand for the Middle East grew 15 per cent to 34 tonnes in 2011, with most of the growth being generated by Saudi Arabia and the UAE. Both the countries generated the strongest levels of annual bar and coin demand for 14 years, of 16.4 tonnes and 12.5 tonnes respectively.