Advertising Spend - Watch & Jewellery Sector Analysis – 2011

Media – PAN ARAB 2011

Pan Arab Media, consisting of media titles focusing multi-markets and accounting for 28% of the regional spend gained 15%.



PAN ARAB Media- Advertising Spend – Top Brands

 

Mouawad ranked as the top spending brand in the Television segment in the Pan Arab Media, followed by Rolex, Omega, Cartier and L'azurde in order of their spending.

 

Rolex ranked as the top spending brand in the Newspaper segment, followed by Swatch, Cartier, Dior and Chopard among the top 5 spenders.



Once again Rolex ranked as the top spending brand in the Magazines segment, followed by Cartier, Dior and Chopard among the top 5 spenders.


 
The highest monthly advertisement spend in the Pan Arab region was once again in August 2011 to the tune of US$ 22 millions, followed by in the month of December 2011 (US$ 18 million) .

 

Once again Magazines accounted for the lion’s share (48 %) of advertising revenues, further consolidating it’s spending by posting a robust 20% gain (over 2010) for the same period.

Note to readers:
Cautionary & Acknowledgment:

All accompanying published data, numerical input, tabulated charts, statistical information, pie charts, histograms & graphics have been analyzed and provided by Pan Arab Research Agency (PARC) & Advertising Monitoring Services.

Readers are advised to note that the figures provided reflect advertising expenditure based on published rates of the various media involved. Not accounted for are the discounts provided, special rates applicable, barter deals, other bilateral considerations nor the commissions accrued to advertising agencies. Whilst the discounts would factor in the arithmetic and computation, MPP-ME believes it will not significantly alter the overall perspective and emerging indicators of this very protracted and exhaustive PARC study.

As in previous years and with previous analyses, the MPP-ME & www.mpp-me.com research team acknowledges with appreciation and gratitude the tremendous input, hard work and co-operation of the entire team at Pan Arab Research Centre, PARC, for access to all published data. Specifically, we would like to thank Mr. Sami Raffoul, General Manager and his dedicated team for their unstinted co-operation and support to this project. Additionally we wish also to extend our thanks and appreciation to Mr. M Shaharyar Umar, Marketing Director at Pan Arab Research Center-Columnist and Market analysis’ specialist for several Marketing and advertising titles in the Middle East.