Hollywood actress Cameron Diaz visited TAG Heuer watch manufacture in la Chaux-de-Fonds, Switzerland. The visit of the manufacture lasted over 3 hours during which she showed a genuine interest for the watchmaking craft. "I am amazed by the level of precision watchmaking requires. I admire the focus these people can hold all day long, working on such tiny pieces to build movements and watches. Watchmakers work on the most precious thing in the world: time," said Diaz. For the first time in Western Switzerland, Cameron Diaz was announced as TAG Heuer’s new ambassador, embodying TAG Heuer’s feminine values and supporting the launch of the new LINK LADY collection presented in BaselWorld 2012.