Tag Heuer 360 Museum opened in Switzerland

The brand new Tag Heuer 360 Museum was formally inaugurated in La Chaux-de-Fonds in the heart of Switzerland’s watch-making district on 30 January 2008 by British Formula 1 Racing Driver Lewis Hamilton. The Museum offers visitors a unique audiovisual experience in a historical and avant-garde gallery dedicated to the brand’s heritage. 150 years of a rich horological legacy and of pioneering technological and aesthetic innovations are showcased in this Museum.