CHANEL has announced Laird Hamilton as the ambassador of J12 Marine, the first diving watch for the House of CHANEL. It is designed for going deep into the sea and possesses the attributes of a professional diving watch: waterproof to over 300 meters, perfect readability in darkness, a matte rubber strap to allow water to flow through easily, and a toothed, unidirectional revolving bezel fitted with a sapphire disc and self-winding mechanical Swiss movement.